Kat Von Jaxx

Originally from Dubrovnik, Croatia, Kat moved to Manchester in 2013 to pursue her career in the music industry.

Kat spent the past three years getting her Music Business degree, as well as gaining as much practical experience as possible. Starting with local events like Not A Summer Festival, as well as university gigs, she built her foundations by working in Artist Liaison. This role has stayed a big passion for Kat as she secured the position at events like Liverpool Sound City, Parklife, Redfest and Dot to Dot. Stage Management was another skill discovered at University events; going on to do festivals like Leeds and The Great Escape.

However, touring has always been Kat's main passion. Starting as a Merchandise Manager for The Struts, Kat got her opportunity to start riding in vans with bands. Soon she was back with Darlia, continuing the ride with Pale Waves and the game changing tour with VITAMIN, which she worked on with Penny. This is where the idea of BAE was conceived.

Kat is currently available for Artist Liaison, Merchandise Management, and Event Management.



Penny Blakemore

Penny first began working in events at the age of 19, during her studies at Nottingham Trent University. What began as a (rather vague) degree in Media and Communications ignited her interest in live events, tours, and production.

At 19, she joined GameCity festival in Nottingham, volunteering for the organisation as a steward and production assistant. One year later, she was in charge of over 100 volunteers at the same festival; promoting, recruiting and training the next year of undergrads who wanted to make a difference. She continued to work with GameCity over the following 4 years, leading her younger peers through their first work experience in the events industry.

When she turned 20, Penny was introduced to the music industry rather abruptedly; her first gig ended in long-lasting friendships with the headline act as she helped them sell their merchandise rather than sitting back to enjoy the music. Over the next four years she did this at almost every gig she went to.

In 2014 she began her Masters degree in Magazine Journalism at the University of Sheffield. Specializing in music journalism, she interviewed, reviewed and wrote features on her favourite artists, utilising her skills in photography and creative writing.

Penny is currently working with Prides, Fatherson and many others on tour, as well regular gigs at the Leadmill. She is now available for Merchandise Management and a variety of other work.

Melissa Pierce

Based in Jacksonville, Florida, Melissa doesn't let 4k+ miles of distance between her and Kat/Penny get in the way of BAE's collaborative workings.

After graduating from University of North Florida in 2013 with a BFA in Graphic Design & Digital Media, she has worked in several different aspects of design, including print, motion graphics, digital signage, UI/UX, and web design & development. However, she currently works full time as a packaging graphic developer for a major spirits company while simultaneously following her passion as an illustrator through side-projects and commissions.

As a fan of music, she regularly creates artwork for her favorite musicians as passion projects. Some of which have led to actual work and also becoming involved with UQ Music—an international and collaborative independent pop music blog—as a contributing designer & illustrator.

Melissa is currently available for design & illustration requests.
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Holly Marsden

Based in Manchester, Holly is a freelance music photographer.

Holly began her journey in photography in 2015 when she went off to college, choosing photography completely on a whim as she didn’t know what to study. Holly knew from the age of 15 that she wanted to work in the music industry but just didn’t know how. Combining her passion of photography with her passion for music, she decided to start shooting live shows at her local venue. Ever since, Holly has barely been without her camera in hand at a gig.

Over the past year she has worked with some of her favourite bands - Sundara Karma, Two Door Cinema Club, Hinds, as well as working with the festival Dot to Dot, working as their photographer where her images were used as documentation of the event. Alongside this, she has also worked with independent music publications, where her images have been published.

Holly is about to go into her second year of studying an Extended Diploma in Photography and Digital Imaging at NULC. 

Holly is now available for live photography.
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